Mobile in the Media Mix (IAB Europe Whitepaper)

  • The role of mobile technology of a brand’s media mix.
  • Reasons Why Brands Must Adopt Mobile Marketing.
  • Changing Consumption of Mobile Media
  • Including and Optimizing Mobile in Media Plans
    • On-phone advertising
    • Mobile Search
    • Location Based Services
    • Mobile Enabled Outdoor
  • Creating a Successful Cross-Media Mobile Campaign
  • Multi-Channel Shopping Experience
  • Key facts at-a-glance: How to optimize mobile in media plans
Mobile-in-the-Media-Mix-Whitepaper-Oya-Ones-Yasayan-2011

One Comment

  1. Oya Hanım,

    Web siteniz ve yayınladığınız sunumlarınız dijital pazarlama konusunda geçerli ve gerçek bilgiye ihtiyaç duyan profesyoneller için bir rehber niteliğinde. Paylaşımlarınız için içten teşekkürler.

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